The logo I was creating for All Dog Adventures has been finalized. As you can see some changes were made since the last version you saw below. The colors have been changed PMS 640 (blue) and PMS 152 (golden yellow) and the nose has been removed from the lowercase 'd'.
The colors were changed to represent the clients facility a little more. Their floor is a bright blue, like a wrestling mat in gym class kind of color. The blue chosen for the logo is a little darker than 100% cyan. The yellow color was chosen to reflect the color of many pieces of equipment inside the facility. The equipment is multicolored but they yellow certainly stands out. Also the client's own dog is a golden retriever and I thought it would be nice to convey that concept as well.
The nose has been removed from the lowercase 'd' for the obvious reason that it comes off as being slightly obscene. I didn't see it at first and I don't really see it as a problem but I can see how it can become one. Another reason that the nose has been removed is because it really does lose its purpose of creating the image of a dog when applied to the full logo. The tail stands out because it is a less subtle embellishment and also because it is on the top of the logo where the eye begins. The nose however becomes lost after the 'all' and begins to look like a mistake. I believe that the nose element is still necessary when the word 'dog' stands alone (as it does below in the previous post) to create the image of the animal in the typography, but it is unnecessary in the full logo.
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